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THE ESSENTIAL GUIDE TO HIRING PROMO MODELS FOR FORMULA 1 BRAND EVENTS IN LAS VEGAS

  • Writer: XS Event Staffing
    XS Event Staffing
  • Nov 2, 2025
  • 4 min read

Formula 1 in Las Vegas isn’t just a race weekend — it’s a full-spectrum brand experience. As global names take over rooftops, lounges, and activations from the Strip to the Speedway, the role of promo models becomes more than visual. It's strategic. And if you're still thinking in terms of "grid girls," you're missing the mark. Here's how to cast promo models who connect, engage, and convert during Formula 1 Las Vegas 2025.



A group of professional promo models for Formula 1 Las Vegas posing inside a luxury sponsor booth at a brand activation event. The models wear matching black and gold uniforms with branded accessories, representing premium automotive and watch sponsors during Formula 1 Las Vegas brand events. Perfect example of polished, multilingual Las Vegas promotional staff trained for hospitality, guest interaction, and luxury brand engagement.


FORMULA 1 DOESN’T USE “GRID GIRLS” ANYMORE.

WHAT DOES IT MEAN FOR YOUR BRAND?


Since 2018, Formula 1 has moved away from using “grid girls” in favor of a more modern, inclusive, and interactive approach. This shift wasn’t cosmetic — it redefined how brands engage with fans at major Formula 1 events in Las Vegas and worldwide.


Then:

  • Models held driver placards and posed for cameras

  • Interactions were limited and one-directional


Now:

  • Brand ambassadors facilitate fan experiences

  • Engagement happens across Fanzones, VIP lounges, and branded activations


If you’re planning an activation during the race, your promo staff in Las Vegas need to do more than look the part — they need to speak your brand message fluently and represent your company at the standard expected from Formula 1 promotional events.





THE RISE OF THE MULTILINGUAL, PRODUCT-SAVVY PROMO MODELS DURING FORMULA 1


Formula 1 attracts a global crowd. Your promo models for Formula 1 Las Vegas need more than presence — they need presence and fluency.


Look for:


  • Multilingual fluency: (English + Spanish, Portuguese, Italian, Japanese depending on activation focus)

  • Product knowledge: Know the specs, features, and benefits of the brand you’re representing at Formula 1 Las Vegas events

  • Tech aptitude: Can demo apps, devices, dashboards, or interactive brand experiences used in Formula 1 hospitality activations


Whether it’s guiding attendees through an app-based giveaway or explaining an EV conversion, your promo models in Las Vegas need to support the full Formula 1 brand experience — combining communication skill, technical fluency, and guest engagement.



A lineup of professional promo models for Formula 1 Las Vegas representing TAG Heuer at a high-end motorsport activation. The models stand in formation wearing white branded uniforms, welcoming guests during Formula 1 Las Vegas brand events. This image highlights the professionalism, hospitality, and precision of Formula 1 Las Vegas promo staff, trained to enhance brand engagement, create visual impact, and elevate luxury sponsorship experiences.


WHERE PROMO MODELS ACTUALLY WORK DURING FORMULA 1 WEEKEND


Formula 1 events in Las Vegas include far more than race day. Here are the key locations and formats where your promo models for Formula 1 Las Vegas team needs to be present:



  • Fan Zone activations: Engage casual fans with games, photos, giveaways, and brand storytelling

  • Trackside hospitality: Represent luxury partners inside branded suites and VIP experiences

  • Private hotel events: From Bellagio lounges to Wynn rooftops, your Formula 1 Las Vegas promo models should deliver a polished guest experience

  • VIP watch parties: Deliver white-glove interaction and product knowledge for sponsors and hospitality brands

  • Outdoor brand displays: Demo gear, collect leads, hand out merch, and attract media attention



Without the right event staffing agency in Las Vegas, you may have the screen, signage, and setup — but no human bridge between your brand and the public.





“GRID GIRL” VS. ENGAGEMENT TALENT: WHAT’S THE DIFFERENCE?


Let’s be blunt. Las Vegas Formula 1 events in 2025 are no place for passive staff. Here’s how the old “grid girl” format compares to the new generation of promo models for Formula 1 Las Vegas.


The traditional “Grid Girl” approach was visual-only. These models had no product knowledge, limited guest interaction, and almost no measurable impact on engagement or conversions. Their role was aesthetic — not strategic.


By contrast, modern brand engagement talent for Formula 1 events are trained in brand messaging, campaign goals, and guest experience. They are approachable, multilingual, and proactive, capable of driving conversations, photos, and social shares that extend your brand reach far beyond the event itself. These Las Vegas promo models not only elevate the atmosphere — they directly support lead generation, traffic, and ROI by turning guest interactions into measurable outcomes.


Your guests can tell the difference in seconds. So can your analytics.



A group of professional promo models for Formula 1 Las Vegas posing beside race cars at a motorsport activation event. The models wear red and black racing jumpsuits with checkered detailing, representing luxury brands during Formula 1 Las Vegas brand events. This photo captures the vibrant energy, professionalism, and visual appeal of Las Vegas promotional staff, trained for guest engagement, fan interaction, and high-performance brand representation.


WHAT TO LOOK FOR WHEN HIRING PROMO MODELS FOR FORMULA 1 LAS VEGAS



Here’s your quality-control checklist for casting high-performing promo models for Formula 1 Las Vegas events:



  • Looks that match your brand aesthetic — tech, luxury, performance, and energy that fit the atmosphere of Formula 1 Las Vegas weekend.


  • Experience with automotive brands or tech activations typical for F1 sponsorship events.


  • Strong verbal skills, confidence, and camera presence — a must for promo staff Las Vegas who engage guests and media alike.


  • Familiarity with hospitality-level service — essential for activations in luxury lounges, VIP suites, and branded pavilions.


  • Comfort with lead capture tools, guest flow, and interactive brand experiences common at Formula 1 Las Vegas fan zones.


Remember, this is a premium event. Your Formula 1 promo team in Las Vegas should reflect that standard at every touchpoint — from paddock suites to public fan zones.





LET XS HELP YOU CAST PROMO MODELS THAT CONVERT AT FORMULA 1 LAS VEGAS


At XS Event Staffing, we don’t just book models — we design full-scale casting strategies for promo models for Formula 1 Las Vegas that align with your brand tone, booth location, and activation goals. Every team we provide is built to match your specific event — whether that’s high-end hospitality, automotive showcases, or luxury brand partnerships.


  • Brand tone and persona

  • Booth type and location

  • Activation goals (lead gen, media, foot traffic)


Whether your brand is activating in Fan Zones, hosting guests in trackside lounges, demonstrating products in high-traffic demo areas, or managing VIP watch parties and hotel experiences, our Formula 1 Las Vegas promo staff are trained to perform at every level.


Hire promo models for Formula 1 in Las Vegas who turn heads and start conversations.



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